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 E-Trepreneur: A Radically Simple and Inexpensive Plan for a Profitable Internet Store in 7 Days! by Sherry Szydlik, X Research your competition. Develop your idea and business plan. Find customers and expand your base. Build your home page. Setting up shop on the Internet is easier than you think. Are you ready to grab your piece of the trillion-dollar online marketplace? One week from now, you could be counting the click-throughs and collecting the orders on your own online storefront! In your hands is a complete, start-to-finish, seven-day plan for taking your existing business online or opening up a successful new virtual store on the World Wide Web. Top Internet consultant Sherry Szydlik and high-tech writer Lamont Wood draw on more than a decade of online experience to spell out what works and what doesn’ t on the Web to help you succeed where others have crashed and burned. Taking you day by day through the steps of building a Web-based business, Szydlik and Wood help you plan your online store-analyzing the market for your services or products, sizing up the competition, and drafting a practical business plan.
 The Complete Guide to Nonprofit Management by Smith Bucklin & Associates, As nonprofit organizations face tough times, efficient and effective business management is essential for their survival. Now in a significantly revised and expanded Second Edition, this popular how-to book identifies and addresses the key areas of business for nonprofit organizations, from public relations and strategic planning to office management and the effective use of information technology. In addition to practical, step-by-step guidance on such integral issues as board/staff relations, strategic communications, financial controls, and the all-important use of the Internet in communications and marketing, this updated edition features a refocused strategic planning chapter that presents an ongoing, organic form of planning and critical topics such as: Strategic planning retreatsThe board of directors’ role in daily operationsDeveloping new sources of revenuePlanning a publicity campaign and coordinating special conventionsBasic office management and information servicesInternational marketing and membership promotion Written by a team of experts from a management and consulting firm that uniquely focuses on nonprofit organizations, this invaluable book contains a wealth of hands-on advice and real-world examples that executives and managers of nonprofit organizations, volunteers, consultants, fund-raising professionals, boards of directors, and trustees can apply directly and immediately to their own organizations.
Marketing communications planning framework - The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks. Business continuity planning - Business Continuity Planning (BCP) is a methodology used to create a plan for how an organization will resume partially or completely interrupted critical function(s) within a predetermined time after a disaster or disruption. BCP may be a part of a larger organizational effort to reduce operational risk associated with poor information security controls, and thus has a number of overlaps with the practice of risk management. Internet Competitive Intelligence - Internet Competitive Intelligence (ICI) is a continuous process involving legal and ethical information gathering and analysis, using mostly Internet. One of the fastest growing elements of business research, ICI provides the ability to competently monitor the company's competitive environment and enables managers to make informed decisions about marketing, product development and other key business strategies. Marketing decision support systems - MarKeting decision support systems (MKDSS) is an information system that helps with decision-making in the formation of a marketing plan. The reason for using a MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products (Arinze, 1990).
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